Email Newsletter Blog

Part of my job is creating templates and designing formats for business communications. I’ve been helping a colleague in Europe to develop a regional email newsletter that will be sent to several hundred employees. The purpose of the newsletter is to help employees feel more engaged, so it is a mix of articles on business topics (major initiatives, etc.) and personal topics (employee profiles, etc.). Her draft design used about 8 different colors, the layout was random and was very amateurish in appearance. I redesigned it to use just 2 alternating colors and tightened up the format so it looked more polished. She didn’t like it and wanted her rainbow of colors back. Her reasoning was “we don’t want it to look so professional.”

I have a REALLY hard time agreeing with that perspective and told her so, but I also couldn’t really articulate why I felt so strongly about it. What would you do? If you had a coworker or a customer say they didn’t want something to look so “professional”, what would you say to convince them otherwise?

To me, her approach looked sloppy, disorganized and was difficult to read. Other than telling her the blunt truth about the design, how could I have persuaded her to see that a clean, polished design is the better way to go?

Im looking for a service/website that will allow teachers to post school announcements to a location on their own personal websites, email them in, or post them to a blog… etc and then all the different announcements from the different locations will be centralized into one area/website for parents to access this. Is there something already out there like this or am I going to be creating one?

I am starting an opt-in newsletter for my invitation business. The name of my business is Practically Darling Designs, and the url is www.practicallydarlingdesigns.com. I specialize in the creation of unique invitations, announcements and coordinating items. The focus of the newsletter will be to feature new card designs, offer specials for subscribers only, and make any needed announcements. I will greatly appreciate any help offered for a creative, catchy newsletter name! Many thanks!

I am to help a group in an organisation to come out with a newsletter. I need ideas as how to develop a very good newsletter. This newsletter should be able to market the orgnation as well catching any reader’s attention. i need ideas as to the design, content planing etc.

I just quit my job, but I own a free-lance graphic design business. I am sending out an email blast and postcard to tell my customers about the big event. Any good ideas for a subject line for the email blast? I really want to capture their attention.
The big event is, me quitting my job and having more time to focus on my clients…

A sale is good, but they see that a lot from me, I want something more personal.

I would like to find the best tool for setting up, maintaining, and emailing my newsletter subscribers. I am getting too many subscriptions to maintain from my email server.